About Pura

Year Founded: 2016

Based: Al Quoz, Dubai

Meal Plan Trial Offered: YES – Please enter your information below for an instant callback from Pura.

Pura helps you take the first steps to a healthier you, by providing personalised meal plans that help you reach your health goals and give you the ultimate introduction to a healthy lifestyle. The word Pura comes from the Greek word for PURE and Pura ensure that all the ingredients used are natural and that they prepare clean, pure meal plans that can be delivered to your home or office.


Pura aims to provide you with delicious meals that are freshly prepared, wholesome, and healthy. They reduce your meal prep stress and make your daily routine easier by removing the need for grocery shopping, food preparation, and cooking, giving you time to focus on other important things in your life.

Pura Meal Plans

Pura offers 2 meal plan options, with additional specialist varieties available under each option:


1. Goal-Based Meal Plan

This is the most popular meal plan and consists of 3 meals and 2 snacks or 4 meals, and is available in Keto, Vegan, Vegetarian, and Wellness varieties. Each goal-based meal plan is created by a Pura nutritionist using the client’s goals and targets and then personalised with the specific protein, carbohydrate, and fat requirements in order to meet your specific requirements. You are then free to pick and choose meals as you wish, with dishes changing on a monthly basis based on client feedback and ingredient rotation.


With the Pura goal-based meal plan you can choose a standard or a premium meal plan. On the premium plan, you can choose any type of premium protein including salmon, beef, tilapia, sea bass, and turkey, plus all of the standard proteins. On the standard plan, you can choose any type of standard protein including chicken, egg, creamy dory, and vegan options.


2. Customised Meal Plan

Pura’s customised meal plans are designed to provide you with convenience and flexibility, allowing you to make your own choices whilst still meeting your requirements and goals.  Pura’s nutritionists can discuss food allergies or intolerances with you and design a fully customised plan that works for you, ensuring to avoid any potential harmful cross-contamination. Pura are also able to fully customise a gluten-free, egg-free, nut-free, milk-free, sugar-free, and seafood-free meal plan according to any particular food allergies you may have.

Pura Meal Plan Prices

Pura meal plan pricing can be customised for you
  • Meal Plans Personalised For Your Goals
  • Full Meal Plan Trial Available
  • Specialist Nutrition Advice Available
  • Exclusive UAEMealPlans.com Offers and Promotions Available

Pura Top 5 Frequently Asked Questions

1. How do I sign up for a Pura meal plan and are there any special offers or trial periods?

To find out more information about all of the meal plans and services that Pura provides as well as the exclusive UAEMealPlans.com offers and trial periods that are available, submit your information on the form at the bottom of this page. Your information will be sent directly to Pura, and a Pura nutrition and meal plan specialist will give you an instant callback.


2. How does Pura ensure food safety and hygiene?

In line with Dubai Municipality food safety requirements, Pura is a fully HACCP (Hazard Analysis & Critical Control Points) certified company and takes all precautions to ensure a safe environment at all stages in the food chain. All meal plans are packed individually and are delivered in temperature-controlled vans with an ice pack inside each meal plan to ensure the consistent high-quality delivery of all products.


3. How long does the sign-up process take and when can you expect your first Pura delivery?

Your first delivery will usually occur within 24-48 hours of your sign-up, this can vary depending on your requirement to speak with a Pura nutritionist and how much customisation your meal plan requires.  Once signed up, clients on goal-based meal plans can then change dishes as often as needed before 2pm daily for them to be active in 2 working days.


4. How are Pura meal plans delivered?

Following the highest level of food safety, Pura meal plans are delivered in temperature-controlled vans. Dubai meal plans will be delivered between 8am to 1pm or 3pm to 9pm for next day consumption. Premium delivery is also available within a 1-hour time slot. Abu Dhabi meal plans will be delivered between 2am to 8am for same-day consumption. Deliveries are also available in RAK, Sharjah, and Al Ain.


You do not have to be in when your meal plan is delivered. You will receive an SMS or Whatsapp to say that your meal plan has been left at the front door of your villa, apartment, or office. All Pura meal plan options are available for consumption 5, 6, or 7 days a week. Used bags from previous days can be left outside for collection with the next delivery and meals can be safely eaten cold or are safe to be heated in the microwave.


5. How does Pura review progress?

When you sign up for a Pura Meal Plan, you will be assigned a client support specialist who will follow up with you within 10-15 days after the start of your meal plan to review your progress including body weight, body fat, and body composition changes.

Enter your details below for an instant callback from Pura

Your information will be sent directly to Pura, and a Pura nutrition specialist will give you an instant callback.